Discover the ROECKL Fall/Winter 2026 Collection

LENAS ROECKL REINTERPRETATION OF THE BOTTLE BAG

First bag design of the seventh ROECKL generation

With the "Lenny Bag", ROECKL introduces a vibrant reinterpretation of the established "Bottle Bag line" made of recycled PET bottles. The design is the work of Lenas Roeckl, a 22-year-old fashion design student at the AMD Academy of Fashion & Design in Munich, and a member of the seventh generation of the Roeckl family. This marks his first design for the Munich-based family business and serves as a confident debut.

Character meets functionality

An important feature of the reinterpretation of the Bottle Bag are the long handles, prominent fringes, and a distinct, sculptural silhouette. The ROECKL Bottle Bag, made from recycled PET bottles, provides the bag with its durable, lightly textured surface. When combined with the meticulously crafted leather details, an intriguing material contrast is created. The vibrant colors add a bold touch.

The creative Process

In close collaboration with the teams at ROECKL, Lenas Roeckl developed the "Lenny Bag" from the initial sketch to the final product. Mnaufactured in the company's own bag factory, this model merges artisanal precision with Lenas Roeckl's unique design philosophy. 

The process combines traditional craftsmanship with a modern, cross-generational perspective on the family business.

Lenas and Annette Roeckl talking about the Lenny Bag

  • "I wanted to design a bag that is both uncomplicated but does not lack character. My inspiration was the combination of proportions, unique details, and an inherent practicality for everyday use," states Lenas Roeckl.

    "The 'Bottle Bag' served as an interesting starting point, as it already embodies this effortless casualness and vibrant color power."

  • "It is beautiful to witness the next generation starting to develop their own design language for ROECKL," states Annette Roeckl, Managing Director and owner of ROECKL in its sixth generation.

    "The 'Lenny Bag' reinterprets the 'Bottle Bag' in a new way while clearly keeping the material and manufacturing expertise of our company. I am very much looking forward to seeing how Lenas will continue to develop his own creative language at ROECKL."

© ROECKL 2026
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