INSPIRING WOMEN AT ROECKL

A little look behind the scenes: for this year's International Women's Day, we want to introduce you to Annette Roeckl and three other inspiring women at ROECKL. They share on what’s important to them and moves them on this day and how they shape the ROECKL brand. We also take a look at their favourite accessories from the current spring/summer collection.

  • Annette Roeckl showcases the black Diana bag, a timeless shoulder bag, dressed in an elegant manner.
  • ANNETTE ROECKL
    CEO AND OWNER

    "I grew up with three brothers, so I learned early on to stand up for myself - female strength that has remained with me throughout my life."

    In the sixth generation, Annette Roeckl is the first woman in the family to run the company. She draws strength for this task primarily from nature on extended mountain tours, travel and other cultures and in her garden at home.
  • ULRIKE BEIER

    HEAD OF PRIVATE LABEL

    „Ich bin von Frauen mit ihren unterschiedlichsten Lebensläufen, Meinungen und Kulturen inspiriert. Denn genau von diesen bin ich geprägt und das begeistert mich jedes Mal aufs Neue!“

    Geboren und aufgewachsen in Durban, Südafrika, mit Zwischenstopp in Italien und Shanghai, ist Ulrike aktuell in München zu Hause. Eine Konstante in ihrem lebendigen Leben: ihr Outfit - elegantes Understatement pur!
  • Ulrike Beier, the Head of Private Label at ROECKL, is seated at her laptop with the pistachio-colored Mathilde crafted medium bag.

FAVORITE PIECES

Nobody wears elegant black as casually as Ulrike. Her tribute to ROECKL: the narrowly tied YOUNG PAISLEY silk foulard as a striking color accent. Of course, the MATHILDE bag in sage is also a must-have between customer appointments and product development.

  • E-Commerce Director Dana Schramm is seen with a blue Tony phone case and a vibrant silk scarf.
  • DANA SCHRAMM
    HEAD OF E-COMMERCE

    "My heart beats digitally! I hope that through my choice of job I contribute to dissolving gender-specific job descriptions."

    Our e-commerce expert drives projects forward with great joy and passion. When it does come to a moment of pause, Dana likes to spend time with family and friends, good food and music.
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